151 Products extends licence with Britvic to launch two Tango personal care lines

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New Tango lines

New Tango lines

151 Products – a leading UK manufacturer and supplier of value household items – is set to expand its current licensing agreement with Britvic Soft Drinks, with the launch of two new ‘Tango’ themed personal care lines.

Under the license agreement, 151 Products will use the popular soft drink brand across a nine-strong range of liquid hand soaps and foam bubble bath – available for retailers to stock from January 2014.

The hand soaps (RRP £1.49) come in five fruity fragrance options – orange, apple, cherry, lemon and blue raspberry. The foam bath (RRP £1.49) range will consist of orange, apple, cherry and blue raspberry.

This is the third phase of the two-year license deal with Britvic and follows on from the highly successful shower gel and car air freshener collections. Both are  now stocked in multiple high street retailers across the UK.

Richard Shonn, managing director of 151 Products, said: “The success of the two previous Tango licensed lines has been remarkable. The sales performance and demand, from both our retail customer and the consumer, highlights the benefits that licensing deals can bring to a everyday FMCG items.

“The latest product developments will further strengthen what has become our most popular licensed range to date.”

151 Products supplies a number of well-known retailers throughout the UK and is targeting these new products at existing accounts, including multiple grocers. In 2012, its turnover increased from £29m to £33m.

Britvic brands were awarded a UK Licensing Award for Best Brand property in the recent UK Licensing Awards and Tango was placed at number 7 in the Licensing.Biz Power List of Most Influential Brands in 2013.