151 Products gears up for winter weather with new discount car care lines

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Winter warmers from 151

Winter warmers from 151

151 Products – a leading UK supplier of discount, quality car care products – has updated its car care range for winter, offering garages and retailers essential maintenance items for the colder months.

With temperatures plummeting five degrees below average throughout the UK last year, and December 2010 holding the record for the coldest month in 50 years, drivers are already being advised to prepare for another big freeze in winter 2012/13, the company said.

Car users out on icy roads rely on roadside forecourts and petrol stations to help make their journeys safer. With that in mind, buyers should ensure their shelves are well-stocked ahead of the inevitable cold weather front hitting the UK, said 151 Products.

Screen wash: everyday maintenance

Screen wash: everyday maintenance

The plummeting temperatures mean cars require specifically designed everyday maintenance products, which is why 151 Products said it has created Winter Screen Wash (£1.00 RRP), in its popular Car Pride range. The formula has been specially created to cope with the extra demands the cold weather brings, the company claims.

De-icer: sales rocketed last year

De-icer: sales rocketed last year

Sales of de-icer rocketed by 163% in the winter of 2010, compared with the previous year, so convenience and roadside shops should be prepared for the extra demand. 151 Products’ new formula De-Icer offers a quick and effective solution for drivers who want to get back on the road at an affordable price point, it said. Car Pride De-Icer works at temperatures as low as minus 15 degrees and is available in 12 packs of 400ml (£1.00 RRP) or 500ml (£1.25).

Ice scrapers are another essential part of drivers’ winter in-car kit, according to 151 Products. For 2012, Car Pride’s Thermal Ice Scraper combines a protective glove with a plastic scraper to remove ice and snow from windscreens safely and efficiently. (£1.00 RRP, available in packs of 24 or 72.)

Forecourts are often the main port of call for walkers who pick up outdoor essentials while they are filling their fuel tanks. Stocking items, such as in-glove hand warmers, is a great way of increasing consumers’ spend, while offering them something useful to encourage repeat custom, which is why 151 Products’ range includes Warm Ups – air activated, odourless instant hand warmers, the company said. They sit comfortably in gloves to banish cold fingers on walks or when driving and provide a value-for-money solution for shops to offer in the colder months. The packs of 36 (£1.00 RRP each) come in a display pack, so retailers can place them directly on counters.