23.5 Degrees opens 60th Starbucks store just six months after its 50th

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Starbucks’ first UK franchised business partner, 23.5 Degrees, will open its 60th store on 14 December in Sheffield.  That’s the tenth new store in just six months. 

The 60th opening is part of an ambitious expansion programme for 23.5 Degrees, with firms plans to expand further over the coming years. 

23.5 Degrees managing director Mark Hepburn said: “Reaching our 60th Starbucks store just six months after opening our 50th demonstrates our commitment to our ambitious growth plans. 

“We’re keen to keep our foot on the gas and hope to extend our store count considerably in the coming years.”

23.5 Degrees opened its first Starbucks store in Liphook, Hampshire, less than six years ago in February 2013. 

The business has a strong pipeline, with six further new Starbucks stores planned to open in the next three months, and 23 new stores planned for 2019.  This follows 20 stores in 2018. 

23.5 Degrees is actively seeking both freehold and leasehold drive thru opportunities on main arterial routes, close to major retail destinations or on large industrial estates.  

These opportunities should be able to be designed into three standard sized units: 1,500, 1,800 and 2,200sq ft.  They can either be modular or traditionally built.  

23.5 Degrees will also consider retail park and drive to destinations, as well as high street units in prominent high footfall locations with a minimum size of 1,500sq ft.

Hepburn added: “We’re able to move fast on great new sites.  Our use of modular design and build enables our landlords to have our stores trading faster.”  

23.5 Degrees has opened 13 drive thru stores this year, with stores stretching from Bournemouth on the South Coast to Norwich in the East and Hartlepool in the North East of England.  

The new Sheffield store is now the sixth 23.5 Degrees Starbucks franchise in Yorkshire, after opening its first in Hull in June this year.  The business has now opened tenth stores across the North this year. 

23.5 Degrees now has more than 770 employees, having started from scratch in 2013.  The number will more than double as the Starbucks stores currently in development are rolled out.

The company has a proven track record of developing its people.  Many current managers and area managers started as baristas and have been promoted from within.  Nearly 70% of management have been promoted to those positions from within the business. 

23.5 Degrees has invested more than £20.5 million in the UK economy to date through building and buying stores.  

Hepburn has a track record of success in food service franchise businesses, including Burger King and KFC, specialising in rapidly growing businesses.  He is supported by an experienced board who also has experience in franchising and working in accelerated growth businesses.

The new store on the Drakehouse Retail Park, Drake House Way, Sheffield, is the first Starbucks drive thru in the city.  The store will create 20 jobs in the local community, including 23.5 Degrees’ first apprentice.  

The store will be open between 6am and 9pm Monday to Saturday and 8am to 8pm on Sunday.

According to consultancy firm Allegra Strategies, the UK coffee shop market will exceed 31,400 outlets with a turnover of £13bn by 2022 – up from the total of 24,061 outlets and turnover of £9.6bn in 2017. 

Property requirements

23.5 degrees currently has the rights to develop in the following counties: Oxfordshire, Berkshire, Hampshire, Wiltshire, Cambridgeshire, Norfolk, Hertfordshire, Essex, and Dorset in the South, East Anglia as well as Lancashire, Yorkshire, Cumbria and Northumberland in the North of England. 

All stores are designed by Starbucks to high and exacting standards and we pride ourselves in the quality and finish of all the stores we have developed.