151 Products – the UK’s leading anufacturer and supplier of quality, discount pet care items to the retail sector – has expanded its dog care range with a new addition to its popular Munch & Crunch brand of treats, Munch & Crunch Deli.
Developed with the health-conscious pet owner in mind, the Munch & Crunch Deli lines contain a high meat count and 100% natural ingredients.
The new range takes inspiration from alfresco-style finger foods and is available in six varieties – cocktail sausages, chicken fingers with cheese, beefy burgers, meaty bones, meaty sausages with bacon and meaty sausages with beef (RRP of £1.49 per pack).
Amanda Lewis, marketing manager at 151 Products, said: “Pet owners are now more aware of healthy options available on the market and are becoming extremely conscious in their buying decisions – especially when it comes to ingredients.
“Consumer demand for transparency in their own food has translated to the pet care market and will continue to be a driver for growth in the category. The Munch & Crunch Deli range allows retailers to tap into this trend, offering consumers a low-value, high-quality treat item that can be used for training and rewarding purposes.”
The Munch & Crunch Deli range follows the launch of a premium treat range last year, which further demonstrates 151 Products’ ability to respond to market trends.
Lewis said: “Dogs are widely considered as family members by their owners. As such, consumers are keen to provide their pets with meals and treats containing only the highest quality ingredients.”