176% more shoppers log on at midnight to grab Cyber Monday deals, PCA Predict reports

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PCA Predict’s Big Data Labs reveals that shoppers across the UK made sure they were online the moment it turned into Cyber Monday with 176% rise in e-commerce activity between midnight and 1am today compared to an average shopping day in 2015.

Consumers clearly prefer to surf for sales as Cyber Monday traffic volumes from midnight to 8am today are up by 9% compared to last year and 60% higher than an average day in 2015.

The news comes just after PCA Predict found a 16% year on year rise in e-commerce activity on Black Friday despite a fall in high street footfall, indicating a strong shift in consumer shopping habits. As smartphones have become more sophisticated over the past 12 months, they cater to customers’ desire to shop on the go and PCA Predict has seen smartphone usage rise by 14% this year while desktop usage has fallen by 10%. As shoppers head into the office, however, desktop activity is expected to leap back up.

While Ilford was home to the most shoppers online this morning, Llandrindod Wells saw the highest increase in e-commerce activity before 8am today compared to an average day in 2015 (full regional breakdowns below).

Big Data Labs aggregates data live from PCA Predict’s 10,000+ UK retail customers and PCA Predict can send updates throughout the day. The Big Data Labs will be updated live throughout the day http://www.bigdatalabs.co.uk/  These graphs can be embedded automatically from this site, using the green button directly under the graph.

Jamie Turner, co-founder of PCA Predict, said: “Black Friday eclipses all other discount days and this year is no different as it surpassed 2014 transaction levels by 16%. While we see retailers continuing to slash prices online to prolong the shopping fever on Cyber Monday, this typically pales in comparison to Black Friday as shoppers are already spent.

“However, as today is also payday for many Britons, Cyber Monday ensures no-one gets left out of bagging bargains in the lead up to Christmas and we have already seen a 60% increase in online shopping before breakfast compared to an average day in the year.”

TOP TOWNS – HIGHEST LEVELS OF E-COMMERCE ACTIVITY BETWEEN MIDNIGHT AND 8AM TODAY

  1. Ilford
  2. Watford
  3. London
  4. Croydon
  5. Twickenham

MOST AFFECTED TOWNS – HIGHEST RISE IN E-COMMERCE ACTIVITY COMPARED TO AVERAGE SHOPPING DAY

  1. Llandrindod Wells
  2. Kirkwall
  3. Tweeddale
  4. Plymouth
  5. Wolverhampton

CYBER MONDAY YEAR ON YEAR COMPARISON

Cyber Monday 2014 Cyber Monday 2015 % increase
00:00 – 01:00 39,911 45,788 15%
01:00 – 02:00 22,992 25,529 11%
02:00 – 03:00 15,125 16,613 10%
03:00 – 04:00 12,538 13,982 12%
04:00 – 05:00 14,688 12,459 -15%
05:00 – 06:00 12,638 13,585 7%
06:00 – 07:00 19,945 21,726 9%
07:00 – 08:00 37,270 40,680 9%
Total 175,107 190,362 9%

 CYBER MONDAY COMPARED TO AVERAGE DAY IN 2015

Average  Day in 2015 Cyber Monday 2015 % increase
00:00 – 01:00 16,589 45,788 176%
01:00 – 02:00 13,856 25,529 84%
02:00 – 03:00 11,698 16,613 42%
03:00 – 04:00 10,311 13,982 36%
04:00 – 05:00 9,587 12,459 30%
05:00 – 06:00 12,025 13,585 13%
06:00 – 07:00 17,546 21,726 24%
07:00 – 08:00 27,644 40,680 47%
Total 119,255 190,362 60%

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 DEVICE BREAKDOWN

Cyber Monday 2014 Cyber Monday 2015
Desktop 59% 49%
Mobile 27% 41%
Tablet 14% 10%

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Average shopping day 2015 Cyber Monday  2015
Desktop 49% 49%
Mobile 40% 41%
Tablet 10% 10%