Artisan Greek food brand Odysea has launched a Feta & Greek Yoghurt spread, now available exclusively from Waitrose.
Produced by leading, family-owned Greek feta cheese maker, Roussas Dairy, the spread uses only pasteurised sheep’s milk and real Greek yoghurt to achieve a truly authentic, great tasting product aimed at foodies and cheese connoisseurs.
Such is the rich history of the brand, many of the production methods used to produce the feta and Greek yoghurt in the spread have been passed down from the Roussas family’ nomadic forefathers, the Sarakatsani. Utilising traditional Greek recipes and centuries of expertise, this innovative feta product further establishes Roussas Dairy as the pioneer of organic feta production in Greece.
Suitable for vegetarians, the spread is available in 180g plastic tubs with a RRP of £2.25 and joins Odysea’s portfolio of Feta products which include Great Taste Award winning Organic Feta Cheese, Odysea Barrel Aged Feta Cheese and Odysea 100% Sheep’s Milk Feta Cheese.
Panos Manuelides, founder of Odysea said: “We are pleased to be able to add this delicious and innovative Feta & Greek Yoghurt spread to our range of feta-based products, many of which are award-winning. I believe consumers will appreciate the heritage and production methods used by Roussas Dairy to produce the spread and achieve optimal flavour and quality.
“At Odysea we pride ourselves in sourcing as high quality, authentic products as possible to ensure consumers are enjoying the full spectrum of flavours on offer from Mediterranean cuisine. The Feta & Greek Yoghurt spread is no exception and maintains our commitment to product excellence.”
The product launch is being supported by targeted PR programme, aimed at driving trial and awareness amongst ABC1 consumers and follows the launch of Odysea Saganaki Kefalotyri, also exclusively available to Waitrose consumers.