Ireland’s leading free from bakery brand, BFree Foods, extends distribution to Morrisons stores

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BFree Foods, Ireland’s leading free from bakery brand, is extending its distribution into Morrisons stores. It’s popular Multigrain Wraps, Quinoa & Chia Seed Wraps and the successful Fajita Kits will be available on Morrisons shelves from early February.

Having launched into Asda in 2013, BFree has gone from strength and is now across most major multiples – the listing in Morrisons secures the brands credentials in the free from sector.  With its great tasting and extensive range of free from products, BFree is suitable for both those with coeliac disease and those looking for free from baked produce as part of a healthy, balanced diet.

Alex Murphy, general manager at BFree, said: “We are delighted to be increasing the distribution of BFree in the UK and are happy to be available to all consumers – now in most of the multiples. Our products are full of flavour and ideal for those with coeliac disease or those looking to lead a free from or vegan diet. Our wraps make great additions to lunches and everyday recipes and our Fajita Kits are a meal that the whole family can enjoy.”

The Multigrain Wraps, Quinoa & Chia Seed Wraps and Fajita Kits launch into Morrisons stores early February 2016. The RRP for each product is as follows:

  • Multigrain Wraps – £3.50
  • Quinoa & Chia Seed Wraps – £3.50
  • Fajita Kit – £5.00

BFree products are also stocked in Tesco, Sainsbury’s, Asda and Ocado – a full list of stockists is available on the BFree website.