On Thursday 14 June at 10am, Primark will open the doors of its 185th UK store in Westfield London, now Europe’s largest shopping centre.
The new store will showcase two floors of fashion over 70,000sq ft of retail space and will feature the latest trends in women’s, men’s and children’s fashions including footwear, accessories as well as lingerie, beauty and homeware. With a wide range of products available to choose from, there will be something for all the family.
This store will build on Primark’s latest contemporary shop fit, including access to free Wifi, two LED shop-front video windows, an interactive video wall at the entrance, and five customer “recharge” seating areas for enjoyable and convenient shopping. The new store will have 54 cash desks (including refunds and exchanges) and 54 fitting rooms.
Primark has also created local employment opportunities with this opening; almost 500 employees have been hired for the new store.
Primark will sit within the new 740,000sq ft expansion of Westfield London, Europe’s leading shopping, dining and leisure destination.
Myf Ryan, CMO of Westfield Europe, said “We are thrilled to add Primark to the newly expanded Westfield London, which is now the largest shopping centre in Europe. Primark is one of the most requested retailers by Westfield London customers, so we are proud to meet that demand and boost the centre with a much-loved brand.”
Earlier this year, Westfield London marked the opening of its much-anticipated expansion, making it the largest shopping centre in Europe and consolidating Westfield London’s position as a world-leading retail and entertainment destination.The London expansion is part of a phased opening with several major announcements and openings taking place throughout the year, ahead of Westfield London’s 10th anniversary on 30 October 2018.