A new zest for life: say hello to Beefeater Blood Orange

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Beefeater Blood Orange is bursting onto the gin scene today, as the latest bold and refreshing expression from the world’s most awarded gin brand. Inspired by the Orange Gin distilled by Beefeater’s founder James Burrough in 1876 and created to satisfy a growing global thirst for fruit-flavoured gin, Beefeater Blood Orange has a bitter-sweet juicy flavour and a vibrant, striking colour, set to appeal to today’s gin drinker.

The new expression builds on Beefeater’s long history of experimentation, which saw founder James Burrough develop his first Orange Gin using oranges sourced from London’s iconic Covent Garden fruit market.

Today, Beefeater Blood Orange is expertly made in London under the watchful eye of gin’s most experienced Master Distiller, Desmond Payne MBE – a pioneer of the modern gin industry.

Desmond Payne MBE, Beefeater Master Distiller, comments: “Like our founder James Burrough, who created his first Orange Gin to appeal to his contemporaries almost 150 years ago, we have created this zesty new gin for the cocktail and spritz drinkers of 2019, who will love its enticing citrus aromas, bold flavours and statement shade.”

Beefeater Blood Orange is designed to be enjoyed in a Blood Orange B&T, blending Beefeater Blood Orange with tonic and serving in a goblet over ice and a slice of blood orange. However, its versatile flavours and aromas also make it the perfect base for a broad range of cocktails and Beefeater invites mixologists and consumers alike to experiment with this delicious, juicy gin.