Three fully animated yetis have been spotted skating at speed through the streets of London, fast tracking much-needed festive cheer and gifts to unsuspecting passers-by.
The high-octane scenes on a cold November morning mark the launch of the ‘Christmas Yetis’ campaign from Argos. As the battle of the Christmas TV adverts begins and festive lights start to twinkle, the leading digital retailer will unveil its spectacular Christmas advert tonight. Featuring five neon yetis, the advert shows these friendly creatures hurtling through the streets of a snowy town on ice skates, delivering Christmas gifts at extraordinary speed.
Whilst the nation has enjoyed moments such as the Olympics, another Great British Bake Off and The Queen’s 90th birthday celebrations, one fifth of Brits feel that 2016 has been a slightly turbulent year. Stating reasons such as the loss of celebrity icons (18%), political uncertainty (16%), Brexit (31%) in Scotland and 30% in London) and the US Presidential Election (14%), the random acts of (furry) kindness from the legendarily elusive creatures were a welcome antidote for the public.
As a result, it seems Christmas couldn’t come sooner, with almost one in five (19%) of us believing Christmas will be the perfect distraction from the bleakness of 2016, and a sixth (16%) looking forward to it more this year than ever before.
And to counter this, Argos has sent its Christmas yetis out onto the streets of the UK to kick-start the festive feeling. Each measuring up to eight feet tall, the friendly gift-giving yetis became the centre of attention at several locations across the country, including the festive ice rink at the Natural History Museum, Millennium Bridge, Westminster Bridge and the City of London, with more spottings expected across the country in the coming weeks. Pro skaters animated the speedy yetis from the inside, including George Southall, who is recognised as one of the best amateur freestyle skaters in the UK and professional ice hockey player, Kevin McGlynn.
The yeti gift giving is set to continue with the retailer calling on people to get into the spirit and snap a picture of themselves with the in-store yetis or wearing a downloadable yeti mask, available from the Argos website. By sharing it on Twitter using #ArgosYelfie, they can be in with a chance of receiving a festive surprise.
The ‘Christmas Yetis’ advert is a whirlwind of speed, adrenaline and excitement. Based on the folklore that yetis move twice as fast (35 – 40 miles per hour) as the average human (15 miles per hour) and even quicker than the fastest human foot speed on record (Usain Bolt 100m, 2009, 27.8 miles per hour), the Argos yetis leap and carve round corners like lightning on their skates. They collect, play with and deliver Argos’ top products as they go. The super fast yetis reflect the market-leading speed of Argos’ Same Day Fast Track Delivery and Fast Track Collection services. Set against an exclusive adaptation by the Berlin Philharmonic Orchestra of “What’s This?”, the advert is designed to create a palpable sense of excitement and anticipation through the festive season.
A team of award-winning special effects experts from Animated Extras built the hyper-realistic yetis (each costing £30,000) over a period of three months at the world-famous Shepperton Studios in Surrey, England. The team included pros who have previously worked on Hollywood films and British TV shows, including James Bond, Avengers, Cinderella, Jupiter Ascending, Into the Woods and Cloud Atlas.Pro skaters were used to animate the yetis in the advert, including Peter Hallam, the twice British Figure Skating Champion and holder of five international Gold medals at the Senior British Figure Skating Championships.
Stephen Vowles, marketing director at Argos, said: “Our yeti advert is designed to capture the spirit of excitement and anticipation surrounding Christmas. Fun loving and friendly, these larger-than-life, quick as a flash yetis colourfully bring to life the role that Argos hopes to play in the Christmases of families nationwide – and the skill, speed and precision that make us market leaders, with our super-speedy, same day Fast Track Delivery and Fast Track Collection services. Given the year Britain has had, we hope our loveable yetis bring enjoyment to thousands of British households this December – reminding us of the joyous, fun-filled experience the festive season should be.”