Accenture and RichRelevance expand strategic alliance to bolster personalisation services for leading brands

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Accenture has expanded its strategic alliance with RichRelevance, a global leader in omnichannel personalisation, to strengthen the capabilities of Accenture Interactive and boost the personalisation services it delivers to global clients. As part of the expanded relationship, Accenture Ventures has made a minority investment in RichRelevance.

Building on an alliance that was formed in 2015, Accenture Interactive becomes the preferred implementation partner for the RichRelevance global personalisation platform. More than 240 multinational brands rely on RichRelevance to power personalised content, search, offers, and product recommendations to shoppers across web, mobile, call centre, and in-store channels.

Consumers are lost in choice – Accenture Interactive and RichRelevance aim to help clients make it easier for customers to find what they want, how and when they want it

The expanded relationship is expected to add further momentum to Accenture Interactive’s globally growing personalisation business and broaden RichRelevance’s market footprint. Accenture Interactive also gains access to additional training opportunities for advanced skills in the RichRelevance platform and will be granted early insights into the RichRelevance product roadmap and development pipeline.-

Together, Accenture Interactive and RichRelevance will continue to pursue opportunities to create differentiated client solutions and intellectual property, including collaborating to:

  • Help clients build digital concierge services for end customers using the RichRelevance Personalisation Platform. Accenture Interactive will develop specific algorithms on the platform which clients can feed with data to provide their customers with meaningful experiences.
  • Deliver a more improved customer experience for clients through a combination of Accenture assets such as theAccenture Clustering Engine and RichRelevance’s BuildTM services. The Accenture Clustering Engine is a proprietary artificial intelligence and cluster analysis solution; RichRelevance Build™ provides instant access to API-based personalisation tools to manage and route data from any source and integrate personalisation into any application. 

The Accenture Clustering Engine uses artificial intelligence to help identify best candidate segments

Jeriad Zoghby, global personalisation lead at Accenture Interactive, said: “As customer expectations for personalised experiences continue to grow, companies are looking for ways to leverage the availability of rich data and technology to power the next-generation of digital experiences. Together with RichRelevance, we can make it easier for customers to find what they want, how and when they want it by combining data-driven insights with a best-in-class personalisation platform.”

Eduardo Sanchez, president and CEO of RichRelevance, said: “RichRelevance provides the enterprise-scale personalisation infrastructure that companies need to deliver a differentiated customer experience. To support record demand for our personalisation platform, we’ve decided to strengthen our relationship with the world’s largest digital agency and recognised leader in commerce. Our alliance will help clients deliver the kind of innovative customer experiences that consumers demand today.”

Watch Jeriad Zoghby, global personalisation lead at Accenture Interactive, discuss market trends and how Accenture defines personalisation on RelevanceTV

Accenture and RichRelevance are broadening their alliance at a time when many companies are seeking help to redesign their service, data, and technology architecture to deliver more seamless digital and physical experiences throughout the customer relationship.

The two companies recently completed a personalisation project with a leading premium vacation brand. Accenture Interactive, the client’s digital agency of record, and Accenture’s design and innovation unit Fjord redesigned the company’s booking flow and trip planner, embedding RichRelevance’s technology to personalise the guest cruise and excursion experience for the company’s customer.