AgilOne claims to have launched the industry’s first integrated predictive marketing cloud. With the AgilOne 5 Predictive Marketing Cloud, marketers now have the industry’s only solution that balances advanced, out-of-the-box predictive marketing capabilities with turnkey email, web and Facebook campaigns — making it easy for any and every marketer to create relevant, cross-channel campaigns quickly, the company reports.
Today’s marketers struggle to manage complicated marketing cloud and predictive analytics solutions to derive meaningful insights from customer data, which is often spread across various cloud and on-premise databases. In fact, siloed marketing solutions were cited as one of the three greatest obstacles to omni-channel marketing, according to a recent survey by AgilOne. Current tools require a high level of expertise and dedicated data scientists before the user can gain any valuable intelligence, so most companies have been unable to use them effectively. These tools have mostly been cobbled together from various point solutions and require costly integration, putting an even greater burden on the modern marketer.
To respond to this problem, the AgilOne 5 Predictive Marketing Cloud was built from the ground up to unify online and offline data integration, cleansing, insights and campaigns, seamlessly bridging the worlds of digital and offline marketing. AgilOne provides the only comprehensive alternative that empowers businesses of all sizes to improve customer relationships at every customer touch point – improving customer relationships, strengthening brand loyalty and in turn boosting revenue.
Everyday marketers demand an easy-to-use and comprehensive cloud solution
To successfully engage customers with relevant messages, marketers have been forced to rely on complicated marketing cloud and predictive analytics systems that demand high levels of expertise from users. According to a recent Forrester report “Now customer analytics platform startups – including AgilOne… – put powerful predictive models directly in the hands of digital marketers and campaign managers.”
With this release, AgilOne offers a comprehensive, easy-to-use marketing cloud that leverages powerful predictive analytics to deliver immediate results. It is the only marketing cloud that uses self-learning predictive models and data-cleansing algorithms to eliminate the need for time-consuming and expensive configuration and tuning.
“IGIGI has always been about the woman and how the designs will make her feel. With AgilOne’s improved customer segmentation tools, we will be able to deliver plus-size women the exact personalized shopping experience that they deserve,” said Alex Brodsky, IGIGI CEO. “We will be able to recommend to the IGIGI woman the designs that will make her feel beautiful, the dress she has been wanting to own to make her radiate.”
AgilOne 5 Predictive Marketing Cloud — powerful and intuitive omni-channel marketing on a single hub
The AgilOne 5 Predictive Marketing Cloud provides marketers with the industry’s most comprehensive turnkey solution that works out of the box to predict the needs of the customer and to design and execute relevant email, social media, web and direct mail campaigns – all from a single hub. Key features in this release, which provide marketers with a fast path to creating relevant marketing campaigns include:
- New campaign orchestration capabilities: The new AgilOne Actions interface offers a simple, smart, drag-and-drop builder that enables any marketer to create and design highly targeted audiences and campaigns based on sophisticated predictive analytics. Users can easily add rules and “smart elements” based on AgilOne’s predictive customer attributes, such as likelihood to buy or lifetime value. AgilOne Actions also includes an option for A/B testing to measure the effectiveness of different approaches, and gives marketers the ability to drill down into campaign results – from views to clicks to purchases – so they can easily make adjustments on the fly.
- Integrated email capabilities: The AgilOne 5 Predictive Marketing Cloud now enables marketers to build and send relevant and highly targeted email campaigns directly from the AgilOne platform. The new interface provides marketers with on-demand audience, campaign and content templates to launch lifecycle-marketing initiatives such as abandoned browse or customer reactivation. Marketers can insert “smart” content based on an individual’s recommended products, abandoned cart items, or personalized discounts to create a uniquely engaging customer experience. AgilOne also offers out-of-the-box connectors to existing email service providers (ESPs) as well.
- Integrated personalised web experiences: Users can now leverage the same easy-to-use interface to build personalized recommendation modules for brand websites. Marketers can control the look and feel of the web recommendations to match their brand and add rules that automatically adjust recommendations to achieve the best results, by excluding items that are in short supply, for example.
“Companies of all sizes need to deliver relevant customer experiences that not only delight their customers and build loyalty, but also improve business results,” said AgilOne CEO Omer Artun. “Today, AgilOne delivers the industry’s first easy-to-use, truly predictive and out-of-the-box marketing cloud, so that all brands, large and small, can take advantage of the wealth of customer data available to them and deliver an omni-channel experience that improves customer engagement and the company’s bottom line.”