Aldi bags record market share amid slowing market growth, latest Kantar Worldpanel data shows

Record share for UK discounters

Record share for UK discounters

Aldi has achieved its highest growth rate and won a record 4.6% market share, according to the latest grocery share figures from Kantar Worldpanel, published today for the 12 weeks ending 30 March 2014.

Combined with Lidl, the top two discount retailers now command an 8% market share in the UK.

The discounters’ performance is in stark contrast to the wider grocery market, which has grown by just 0.6% in the latest period but by 1.5% if Easter, which falls later this year,  is included, as it was in the 2013 period.

Edward Garner, director at Kantar Worldpanel, said: “Amid a challenging market backdrop, individual retailer growth might be expected to be restricted. This is certainly not the case for Aldi which achieved its highest ever growth of 35.3%, boosting the retailer to a record market share of 4.6%. Lidl also experienced strong growth in a record breaking month, and now accounts for 3.4% of the market. 

“All of the ‘big four’ supermarkets have faced declining sales over the past 12 weeks, which has been accentuated by the late falling of Easter. Nevertheless, they have also seen worrying share declines, with the most resilient performance coming from Asda this period.

“Waitrose continues to hold on to its record 5.0% share reached last period, while The Co-operative appears to have stemmed its share losses, managing to hold its current 6.1% share over our past four reports.  Frozen food outlet Farmfoods is performing well, reaching a record share of 0.8%.”