Aldi has agreed to buy additional volumes of British beef to support farmers faced with surplus product due to closures of restaurants and catering businesses.
Aldi is selling 21-day matured British rump steak (£8.99, 900g) as a Specialbuy across its 877 UK stores.
Aldi is the UK’s fastest-growing fresh meat retailer and has reaffirmed its commitment to support the beef farming sector by spot buying additional volume where possible. The current Specialbuy alone consists of over 130,000 British rump steaks.
It is also helping horticultural suppliers by increasing orders of Spring plants that would otherwise be disposed of because of the closure of their normal routes to market. Aldi has agreed to sell over 200,000 Spring Perennials from its long term partner Lovania Nurseries, who have worked with Aldi for over 20 years. Lovania have also benefitted from Aldi’s small supplier payment scheme, which was recently extended to guarantee immediate payments for all suppliers with a turnover of less than £1m. This is benefitting over 3,000 Aldi suppliers during this difficult period.
Julie Ashfield, managing director of corporate buying at Aldi, said: “Aldi is committed to supporting British producers, which is particularly important during these difficult times. The strong performance of the fresh meat category in our business shows the level of customer demand for quality British products. We believe the continuing good weather is a positive opportunity to drive British meat for barbecues and we’re putting marketing investment behind these products.”