Lily O’Brien’s, the luxury Irish chocolatier, is delighted to announce a new partnership with radio and TV presenter, author and comedy podcast host, Alice Levine.
Alice is synonymous with the international smash hit comedy podcast My Dad Wrote A Porno (over 160 million downloads to date) and her BBC Radio 1 show every Friday – Sunday afternoon. She has become the go-to for sophisticated and smart television; hosting everything from the Brit Awards: Red Carpet (ITV2), Glastonbury (BBC) to the Mercury Music Prize (Channel 4) and the backstage coverage of the BAFTA TV & Craft Awards. Other credits include hosting The Circle on Channel 4 and documentary series such as Levine On Love (BBC) as well as a forthcoming doc for Channel 4 titled “Sleeping with The Far Right”.
Launching the relationship with an exclusive media and influencer event dedicated to Mother’s Day, Alice will act as a brand ambassador for Lily O’Brien’s’ ongoing ‘Share Wisely’ campaign which celebrates the delicious dilemma: to share or not to share their amazing chocolates!
Speaking about the partnership, Hilary Hughes, international marketing manager at Lily O’Brien’s, said: “We are incredibly excited to be working with Alice as our ambassador for the ‘Share Wisely’ campaign. Alice is a perfect representation of the modern women who love our brand, and we can’t wait to share some stories, jokes and, of course, chocolates with her throughout the partnership!
“Lily O’Brien’s chocolates are great to share, but just as amazing kept all to yourself. It can be a tough call sometimes, judging when we should and shouldn’t share stuff. And that’s not just when it comes to chocolate.”
Alice said: ‘”In my professional life I’m forever sharing stories with viewers and listeners – some may say over sharing! Sharing Lily O’Brien’s chocolates isn’t quite as easy! I’m really excited to be working with the brand on the ‘Share Wisely’ campaign.”
Mother’s Day is one of the perfect times to share. Share a box of delicious, indulgent Lily O’Brien’s Chocolates with your mum, share stories and funny memories from your childhood, or even to just reward yourself for being an amazing mum with a box of our mouth-watering chocolates!
Watch this space for more news on the partnership, Alice sharing moments from the campaign and highlights from the event.