Almondy is encouraging retailers to make the most of National Coeliac Awareness Week (12-18 May 2014) and open themselves up to a gluten-free market that is forecast to be worth £519m by 2016.
The Swedish baker is urging grocers to take a fresh look at their frozen desserts as demand for gluten-free foods is at its highest – in fact, 55% of consumers feel retailers could be doing more to provide food for coeliacs (people with an intolerance to the gluten in grains). With 11% of people either gluten-intolerant or actively avoiding (or considering avoiding) gluten as a lifestyle choice, there has never been a better time for retailers to profit from the gluten-free pound.
Andrew Ely, managing director, Almondy, said: “Gluten-free is a market retailers can no longer afford to ignore; 11% of the UK population avoid gluten, our own independent research shows 78% of people are influenced by a gluten intolerant friend or family member when it comes to buying desserts – a figure that rose to a staggering 85% among women. Consumers are now actively seeking out coeliac-friendly options and retailers seen to be proactive will only benefit as demand grows – and it will grow.”
As the number one gluten-free frozen dessert brand in the UK, Almondy said it makes it easy to tap effortlessly into the rapidly expanding free-from market, whilst maintaining a frozen dessert offering that appeals to the whole family.
Almondy’s crunchy almond-base and butter-cream cakes – topped with caramel & peanut , well-loved confectionery brands Toblerone and the Rainforest Alliance Certified, Daim and the recently launched Cadbury Chocolate Mousse & Almond Cake and Philadelphia Almond Layered Cheesecake with Lemon – are not only all naturally gluten-free but are also baked in a dedicated gluten-free site.
With 24% of people having heard of the Swedish cake brand, stocking Almondy is a win-win for retailers who are looking for ways to widen the appeal of their frozen desserts.
Ely said: “Almondy has built its reputation as a great-tasting premium cake that’s loved by all the family. As awareness of gluten intolerances has grown, and demand from coeliacs increased, the added bonus that our cakes are naturally gluten-free has meant we’ve expanded our consumer base – whether you are gluten intolerant or just a chocoholic, Almondy ticks the boxes for value for money, brand reassurance and great taste.”
With over three decades of baking expertise, Almondy is the ‘affordable premium brand’ with a recommended selling price of £3.19. Almondy is enjoyed in more than 45 countries, by 106m people every year globally.