Nearly a quarter (23%) of shoppers have bought goods online using their smart phone, while 19% have shopped online using a tablet computer, according to research by delivery company DPD.
The research shows the m-commerce trend is set to continue with 24% saying they expect to shop via their smart phone or tablet device in the next 12 months, said researchers.
Online shopping apps are key to the m-commerce revolution – 23% of tablet and smart phone users have downloaded online shopping apps to help them make transactions more easily, DPD found.
Dwain McDonald, DPD’s CEO, said: “Technology has revolutionised the way we shop from researching product features, to finding the best deal, through to doorstep delivery. In the space of just a few years m-commerce has grown from zero to an increasingly important retail channel. The m-commerce boom is hugely significant for retailers as internet-connected mobile phones and tablets give customers instant access to the high-street, 24/7.
“Technology-savvy home shoppers now not only expect to be able to browse and buy products whenever and wherever, they expect the same access to information when it comes to the delivery of the goods they’ve ordered. In developing their mobile platforms, retailers need to consider the whole customer experience from product search and secure sale, through to delivery.
“Capturing customers’ email and mobile contact details are an essential part of this process. An online sale isn’t complete until the goods arrive on the customer’s doorstep and many shoppers expect to be able to track the progress of their parcel.”