Amazon reports its Frustration-Free Packaging initiative, a multi-year effort to liberate products from hermetically sealed clamshell cases and plastic-coated steel-wire ties, now offers over 200,000 items, up from 19 when the initiative was launched five years ago.
In an effort to alleviate the frustration many people experience when opening toys and electronics, Amazon said it works with leading manufacturers to deliver products inside smaller, easy-to-open, recyclable cardboard boxes that reduce the overall amount of packaging used while still protecting what’s inside.
“We’ve all experienced the frustration of trying to remove a product from nearly impenetrable packaging like plastic clamshell cases and products bound by dozens of wire ties,” said Jeff Bezos, founder and CEO of Amazon.com.
“We’ve worked with both manufacturers and customers to design Frustration-Free Packaging that is easy-to-open, protects the product and reduces waste. We now have more than 2,000 manufacturers in the programme.”
Launched in 2008 with 19 products, participation in the initiative has grown from four to over 2,000 manufacturers worldwide, including SanDisk, Kingston, Transcend, Tommee Tippee, Creative Labs, Kaspersky, Draper Tools, Belkin, Hewlett-Packard, and many more. To date, Amazon said it has shipped over 75m Frustration-Free items to 175 countries.
Amazon Frustration-Free Packaging also reduces waste for customers. So far, Frustration-Free Packaging has:
- Eliminated 58.9m sq ft of cardboard
- Removed 24.7m lb of packaging
- Reduced box sizes by 14.5m cu ft
Amazon said its customers have helped guide the programme with their ratings and feedback on product packaging. This advice has been the driving force behind hundreds of packaging improvements each year.