Amy’s Kitchen, the family-owned food brand, is extending its soup distribution as it launches six of the current range into the ambient free from category into Asda stores nationwide from the 22 July 2013, the move will mean a 31% increase in distribution points in the UK.
Adding to the current frozen product range already available in Asda stores; the new listing will include three Amy’s Kitchen Classic soups; Chunky Tomato soup (532 stores), Lentil Vegetable soup (34 stores) and Cream of Mushroom soup (34 stores). Alongside three of the Hearty soups; Hearty French Country Vegetable soup (532 stores), Hearty Rustic Italian Vegetable soup (373 stores) and Hearty Spanish Rice & Bean soup (25 stores).
The Hearty Soup range boasts three of your five a day and are gluten and dairy free, whilst the Classic soup range contains at least two of your five a day and are gluten free.
Damien Threadgold, European commercial director for Amy’s Kitchen, said: “By extending the current range of Amy’s Kitchen soups into Asda stores nationwide, we are able to reach a much more extensive audience and give our current fans a convenient place to get a great selection of their favourite soups.”
Amy’s Kitchen Classic soups have an RRP of £1.69 and the Hearty soups have an RRP of £1.99.
Amy’s Kitchen offers a wide range of frozen vegetarian ready meals and ambient soups, many of which are free from gluten, wheat and dairy.