TCC, a global leader in retail marketing programmes designed to change shopper behaviour, has won the licence for the Angry Birds franchise in retail loyalty promotions.
The multi-year agreement grants TCC rights in channels including supermarkets and hypermarkets, pharmacies, health and beauty chains, newspaper and newspaper kiosks, petrol chains and convenience stores.
TCC and Angry Birds creator, Rovio, are developing product ranges which can be used in their programmes. These will include a range of ceramic mugs, soft toys and collectable items.
Chris Taylor, head of special events campaigns, TCC said: “This is a great opportunity for us to partner with Rovio to translate their hugely successful Angry Birds format into customer driven promotions for retailers around the world.
“The Angry Birds downloadable game has been a massive worldwide phenomenon and will be a desirable promotional incentive for consumers everywhere. We look forward to working with retail partners globally to create loyalty promotions that leverage the unique global appeal of the Angry Birds, and to delivering exceptional retail sales as a result.”
Claes Kalborg (SVP Brands and licensing strategy) from Rovio, said: “We are delighted to be joining forces with TCC as our licensee in the area of retail loyalty promotions and consider this partnership to be an integral part of our strategy to extend the Angry Birds property outside the digital environment. Together with TCC’s distinctive promotional abilities and exceptional track record for delivering results, Angry Birds is certain to give consumers around the world exciting new shopping experiences.”
Over the last two decades, TCC has partnered with over 250 of the world’s leading grocery retailers such as Carrefour, Tesco and Metro to provide tailor-made promotions designed to increase sales through in-store programmes.
Rovio’s Angry Birds franchise, which comprises games including Angry Birds, Angry Birds Seasons and Angry Birds Rio, has passed 250m total downloads on platforms across the world.
The Angry Birds franchise has also been expanded to new business areas and Rovio is reported to be expanding its activities in broadcast media, merchandising and publishing.