Anthony Graham to lead IRI solutions and innovations team as Lynda Gammell moves to new IRI role

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IRI, the big data and technology expert for consumer industries, has announced the appointment of Anthony Graham as executive vice president of international solutions and innovations to replace Lynda Gammell. This senior management change in the International division of IRI took effect Tuesday, 3 January 2017.

Gammell, who has led the Solutions and Innovations (SI) team in Europe for six years, will be returning to the US to take up a new role at IRI, leading the product management of IRI’s Shopper KnowledgeBase (SKB), reporting to Robert Tomei, president of consumer & shopper marketing and core content (POS) product management, IRI.

Gammell will provide direction and oversight of IRI’s SKB database of millions of shoppers from a wide variety of U.S. sources. She will serve as a centralised point of contact to collect and incorporate requirements into the ever-expanding use cases (i.e. insights, advanced analytical models and solutions) that serve as a core data asset for the company.

In her new role, Gammell will help to accelerate the transformation of the industry through increasing focus on the shopper, leveraging IRI Liquid DataTM household assets and capabilities.

Subsequent to the move of Gammell, Graham joined IRI Tuesday, 3 January 2017 as executive vice president of international solutions and Innovations. Prior to this role, he was in South Africa for four years at Edcon, the largest clothing retailer in sub Saharan Africa, where he was customer & omni-channel general manager. He previously worked at The Boots Company, McKinsey & Company, Aimia and Barclaycard in roles including Customer Loyalty, Customer Insight, Data Analytics and Client Leadership.

In his new role at IRI, Graham will lead the International SI team to ensure that the division continues to innovate and develop relevant and powerful solutions for IRI’s clients.

José Carlos González-Hurtado, president of international, IRI, said: “We are delighted at the appointment of Anthony. He brings more than 20 years of expertise in data analytics, customer centricity and digital marketing to his new role and a very strong knowledge of the consumer retail market.

“He has successfully created several leading loyalty programmes and customer databases in the UK and South Africa, and his strong customer engagement has enabled him to lead business development efforts and partner relationships with a variety of blue chip organisations. His consumer retail knowledge combined with his strong analytics expertise in international environments will play a key part in realizing our ‘Growth Delivered’ strategy.”

Graham, added: “In today’s market, winning organisations are getting closer to their customers through understanding them better. The combination of big data, analytics and technology has transformed the level and speed of customer insight, enabling businesses to make better customer focused decisions, faster. I am very excited to have joined IRI at this moment in time, when IRI’s superiority in these areas, enable us to accelerate growth for our retail and manufacturer clients.”

Graham will be based at the IRI Bracknell office (UK).