Argos has announced that it will be launching an exclusive UK fashion range with Cherokee, offering a range of clothing, accessories and footwear for the autumn/winter 2015 season.
Customers will be able to choose from a range of high quality, stylish and affordable designs available in stores and online this summer, with new lines added throughout the course of the season.
The Cherokee at Argos range will be supported by a fully integrated marketing campaign, including in-store point-of-sale and social and digital media, which supports the ‘Feels Good’ essence of the Cherokee brand.
David Robinson, Argos’ chief operating officer, said: “Part of our transformation strategy is to broaden our product ranges and bring on board more great brands which our customers know and want. Cherokee is already a well-established clothing brand with UK shoppers and we are pleased to be able to offer our customers convenient, nationwide access to a range of new, quality Cherokee products later this year.”
Henry Stupp, Cherokee global brand’s CEO, said: “We are looking forward to the continued globalisation of the Cherokee brand through our new partnership with Argos. The UK market, in particular, enjoys extremely high awareness and consumer satisfaction with Cherokee branded products.
“We believe the collaboration with Argos through online, catalogue and in-store will provide a great home, with a successful, growth-oriented partner that is able to fully realise the potential of the Cherokee brand in a region where demand exists for high-quality, Cherokee fashion at affordable prices.”
Cherokee will join a growing list of highly respected fashion brands for children and adults available at Argos, including Puma, Firetrap and Baby Converse, as well as other category brands new to Argos including Bose, Habitat, Dualit and KitchenAid.
The Cherokee range will only be available to buy at Argos. It will launch this summer on argos.co.uk, the Argos apps and in stores across the UK.