Argos revolutionises TV buying experience with new Augmented Reality in-app experience

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Argos has launched an innovative new Augmented Reality (AR) feature in its iOS app, allowing customers to view an animated version of different TV models in their own homes using their smartphone.

Just in time for those looking to upgrade their TVs for the World Cup, the new functionality promises to revolutionise the way large TVs are purchased, giving customers the chance to check out what it would look like in their own homes.

Within its iOS app, customers can use 25 full-scale, 3D models of TVs from popular brands including Samsung, Hisense, Sony, Hitachi and LG to easily visualize what it will look like on a wall or unit. Customers can also watch a video on the TV screen, bringing to life its size and how narrow the bezel or surround is.

Argos has seen sales of giant-screen televisions soar in recent months with sales of 65” TVs or more nearly doubling in the last 12 months.

Matt Grabham, digital product manager at Argos, said: “As a digitally led retailer, it’s our goal to give customers the best possible shopping experience, whether in-store or online. We are really excited to launch this new version of the app, which will completely change how our customers buy TVs.

“Giant TVs are becoming increasingly popular with customers looking to create the perfect cinematic experience at home for high profile events like the World Cup. This new AR technology will help our customers find a TV that perfectly fits their home, making the beautiful game even more beautiful.”

In May Argos became the first UK retailer to launch augmented reality-enabled LEGO® models through its mobile app, giving customers the chance to view more than 100 full scale, animated 3D versions of best-selling LEGO® toys.

Earlier this year, Argos, which is part of the Sainsbury’s Group, announced it has created 150 new technology roles in London and Milton Keynes to bolster its digital shopping operations. The roles vary from graduate to principal positions and new colleagues will join the 300-strong team currently in Argos’s tech division.