Ascot Racecourse and TM Lewin collaborate on men’s formalwear collection


Ascot Racecourse and British menswear brand TM Lewin have collaborated to produce a bespoke collection of men’s formalwear inspired by its flagship race meeting, Royal Ascot, in a multi-year deal brokered by IMG.

Designed specifically for the summer racing season, the collection will feature three-piece and two-piece suits, jackets, trousers, shirts, ties and accessories.

The range will launch in spring 2019, available from TM Lewin stores and online. Select pieces will also be showcased and sold on-site during Royal Ascot in the flagship Ascot Shop store, managed by IMG.

Sven Gaede, TM Lewin CEO, commented:  “We are delighted to be working with the Ascot Racecourse brand. Royal Ascot is an iconic event, a key date in the UK’s sporting calendar and one that our customers associate with style and fashion. To celebrate our relationship, we will be launching an exclusive new Royal Ascot collection of smart occasionwear to wear at Royal Ascot and the great sporting events of the British summer.”

Juliet Slot, chief commercial officer at Ascot Racecourse, said: “We are thrilled to be working with TM Lewin. Fashion and style are an important part of the Royal Ascot experience for all of our customers and we look forward to providing a collection which will give them inspiration for what to wear to ensure they have a special occasion with us.”

Tim Smith, senior licensing director, IMG, commented: “Fashion and accessories are a key part of the Ascot experience, so we are very excited about this new collection. This is a very fitting collaboration between two prestigious British lifestyle brands, with TM Lewin renowned as one of the best premium tailors and using the finest quality fabrics.”