Asda targets growing home networking market with off-the-shelf solutions


Asda: offering home networking technology in-store

Asda: offering home networking technology in-store

Asda claims to be bringing affordable home networking technology to the UK high street by stocking a range of simple connection solutions. 

The supermarket has teamed up with TP-LINK, a global provider of SOHO and SMB networking products, to make home networking convenient and accessible to consumers.

This partnership demonstrates the importance of home networking to the British consumer providing them with easy access to quality products that are simple to deploy, said TP-Link. Customers looking for quick, effective, high quality solutions for their home networks are now able to purchase these devices at Asda.

Eric Wang, country manager of TP-LINK UK, said: “Partnering with such a well established and respected retailer as Asda marks a significant shift in TP-LINK’s high street presence both in terms of market and scale. 

“Through Asda, consumers will be able to access TP-LINK home networking solutions simply whilst buying their weekly food shop, going that step further to making home networking as accessible as possible.”