Asda’s electronic trade-in service pays out £1m to shoppers for old gadgets


Asda’s electronic trade-in service is reported to have paid out £1m to customers in return for their unused or unloved gadgets.

Launched last year with a promise not to be beaten on price by major competitors, the buy-back scheme has already attracted more than 25,000 items of technology, from mobile phones to laptops.

Customer Leonna Coull from Arbroath in Scotland helped Asda Tech Trade-in to reach the milestone when she traded in her Samsung Galaxy S mobile.

According to Asda research, there are millions of unwanted gadgets gathering dust in drawers or attics in the UK, including up to 11m cameras, 5.5m laptops and 12m outdated games consoles.

Asda’s Tech Trade-in is claimed to provide a double benefit for customers – helping them clear out the clutter and make some money at the same time. 

Mobiles are the most popular technology to be returned, followed by MP3 players and games consoles, said Asda.  Surprisingly, the average products being returned were no more than five years old suggesting a short life-span for many of today’s most popular gadgets.

Asda pledges to pay the best price for old technology compared with market-leading competitors such as Mazuma, Evirofone, Tesco, Sainsbury’s and Boots.

Customers can trade in mobile phones, Sat Navs, digital cameras, MP3 players and portable games consoles online or by picking up a special envelope in-store.

All the trade-ins are sent for recycling, preventing the mountain of unwanted gadgets from going into landfills.

Coull, who won an iPad for her landmark trade-in, said: “I stumbled across my previous phone when I was going through some drawers. It wasn’t even very old but I had assumed it was pretty worthless. It was great news to be told that I’m the million pound customer. Now that dusty mobile is being swapped for a brand new iPad.”

Phil Stout, technology buyer for Asda said: “There’s a huge amount of value in old gadgets hidden away in our homes and it really is money for old tech for our customers.

“It’s well worth taking a few minutes to rummage through boxes and drawers at home to see what you can find. You might be very surprised.”

The Asda Tech Trade-in offers a “We will not be beaten on Price” offer against stated market leaders. If a better price is offered for the same gadget by a listed competitor, Asda says it will pay the difference.

Customers can trade in their gadgets at or simply pick up an envelope in selected stores (from the checkouts or Mobile Phone fixtures).