Aurora Fashions activates PayPal payments in stores with new mobile app

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Aurora Fashions is offering customers the opportunity to make in-store purchases via their PayPal accounts.

The technology for PayPal’s new inStore app has been provided by Eagle Eye Solutions and BT Expedite. It also enables retailers, whose customers have made online purchases using PayPal, to process refunds and exchanges in-store using the original PayPal tender. 

According to PayPal, this offers customers a seamless, omni-channel payment experience, removing previous complexities for retailers to refund online shoppers in-store using the original payment method.

Eagle Eye Solutions developed the solution that provides the interface between the retailer, PayPal and the PayPal inStore app; including the payment authentication platform, and mobile apps. Using multi-channel retail POS specialist BT Expedite, the payment authentication software was integrated within the existing point of sale (POS) infrastructure of 230 Aurora outlets.

As a result, any BT Expedite retail customer using the 6.X POS system can now easily integrate the technology, allowing customers to use PayPal inStore, said Eagle Eye Solutions.

The PayPal inStore app, available for Android and Apple iOS (iPhone and iPad) devices, brings the flexibility of online shopping to the high street for the first time, said PayPal.

It provides the customer with a unique barcode and transaction number, which the shop cashier scans to take payment from the customer’s PayPal account. There is also the option for customers to enter the transaction into the in store chip & PIN terminal. Payments, refunds and discounts are all managed via the app.

Cameron McLean, managing director, PayPal UK, said: “The PayPal inStore app marked the start of a quiet revolution in the way we shop on the high street. Eagle Eye Solutions and BT Expedite helped us move very quickly to enable retailers to take mobile payments in-store without the need to rip and out replace their existing systems.”

Steve Rothwell, CEO of Eagle Eye Solutions, added: “There has never been such an equally exciting and challenging time to be involved in the retail industry. Partnering with PayPal and BT Expedite to work on such an innovative, industry first is testament to our commitment to helping retailers meet the demand from customers for a truly multi-channel offering.”

Steve Thomas, chief technology officer at BT Expedite, said: “As the retail industry continues to evolve we’re going to see fewer fixed tills, and a continued influx of mobile devices, for retail professionals and customers alike. We were delighted to work alongside Eagle Eye and PayPal at the forefront of this changing customer journey.”

PayPal has also created a video showing how retailers can benefit from pay by mobile.