Avios travel rewards programme launches in South Africa with R100m campaign

Facebooktwittergoogle_plusredditpinterestlinkedinmailFacebooktwittergoogle_plusredditpinterestlinkedinmail
Avios campaign supporting South African launch

Avios campaign supporting South African launch

Avios Group has launched its first international Avios travel rewards programme in South Africa.

 The new Avios travel rewards programme allows travellers to collect Avios points on their every day spending in South Africa and then use Avios for flights in South Africa, Europe and world-wide with British Airways – making travelling more accessible to South Africans.

AGL has launched its South African Avios Travel Rewards Programme with a R100m integrated multi-partner marketing campaign. This includes TV, radio, print, outdoor, direct mail, in-store, PR and social media. The TV advertising is based on the successful UK TV advertising creative – Anything Can Fly. The Avios website has also transformed into an international currency site that allows consumers in the UK or South Africa to choose their country preference.Members of the Avios travel rewards programme in South Africa can fly to destinations like Victoria Falls, Durban and Mauritius just by shopping at leading South African retailer Pick n Pay (supermarket) with their smart shopper card, by filling up with BP and when using the Avios credit card, supported and issued by Absa (bank).  

Avios can also be collected with Avis car rental, on British Airways flights and by selling property through Lew Geffen Sotheby’s International Realty. This is applicable to both the British Airways Executive Club Members as well as the Avios travel rewards programme members in South Africa.

Flights start from 4,500 Avios and R350, one way, from Johannesburg to Durban. All British Airways domestic and regional flights in South Africa have up to 50% less expensive taxes, fees and carrier charges than most rewards programmes because with Avios, these fees are capped at just R700 return.  British Airways Executive Club members also enjoy these benefits.

This is also good news for Avios members in the UK, as for the first time they will be able to collect Avios by buying fuel at any BP service station when visiting South Africa from October 2013.

Nick Pilbeam, director of new markets and business development for Avios, said: “With the new Avios Travel Rewards Programme, members can collect Avios on things they buy every day, like bread and milk – so collecting is easy and doesn’t require people to spend on items they wouldn’t normally buy. Another great advantage is it’s free to join and Avios won’t expire, so long as you collect or redeem within three years. This means that members of the Avios Travel Rewards Programme can save money on items such as flights, allowing them to upgrade their accommodation, visit more destinations and extend their holidays.

“We’re very excited to launch the Avios travel rewards programme to help South Africans achieve their travel dreams faster. With the success that AGL has experienced with the Avios currency in the UK, Spain and the United States, we are eager to grow our footprint in South Africa.

“Members of the Avios travel rewards programme can use their Avios to get a return flight with British Airways to stunning locations like Mauritius and Victoria Falls and beyond; leaving them more spending money while they are on holiday. Flights start from 4 500 Avios and R350, one way, from Johannesburg to Durban. All British Airways domestic and regional flights have up to 50% cheaper taxes, fees and carrier charges than most rewards programmes because with Avios, these fees are capped at just R700 return. British Airways Executive Club Members also enjoy these benefits.”