Baby food brand, Piccolo Pure, introduces new puree collection


Introducing Piccolo Pure, a brand new puree collection from the much-loved organic baby food brand.

Piccolo Pure is an exciting new concept from the award-winning brand, offering little ones five new single fruit pouches presented in striking clear packaging; the first of its kind in the UK. Every ingredient used has been sustainably sourced, with two of the new products being made from Fairtrade fruit; a true reflection of the brand’s commitment to provenance.

Passionate about helping little one’s develop a positive relationship with food, the Piccolo Pure range, which includes Pure Apple, Pure Banana, Pure Stanley Plum, Pure Mango and Pure Williams Pear, has been specially created for those all-important first tastes. Suitable from six months plus, the collection provides parents with a product they can trust to support the early days of weaning.

Whether it’s the crisp fresh tasty golden delicious apples, the Fairtrade bananas providing a creamy and naturally sweet flavour, the tasty Stanley plums packed full of deliciousness, the naturally sweet tropical tasting Fairtrade mango or finally, the flavourful Williams pears; these new pouches do truly offer the purest taste! Perfect on their own or mixed with yoghurt or porridge for a fruity twist.

Having made its debut in 2016, Piccolo has firmly established itself as the brand set to revolutionise the baby food aisle. Piccolo Pure is a fantastic addition to its fast growing collection, which now includes 16 stage one products and 9 stage two products. Dedicated to unbeatable flavours, sustainably sourced and fresh ingredients, Piccolo products are a hit with little ones.

Commenting on the launch of Piccolo’s brand new product line, former CEO of Slow Food UK and founder of Piccolo, Cat Gazzoli,said: “We are extremely proud to present Piccolo Pure.  Weaning can be a daunting journey, but our new collection has been especially developed to give little ones the simple taste of delicious fruit for those first flavours.