Bacardi announces launch of Breezer

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Bacardi Limited today announces the launch of Breezer, a lower-alcohol (4% ABV) Ready to Drink 250ml can perfect for summer daytime-drinking occasions with friends.

Breezer will be available in Tesco from May in three distinctive, refreshing flavours that cater to all tastes – Blood Orange & Ginger; Strawberry, Cucumber & Mint; and Lemon & Elderflower.

Recent studies show that RTD is currently the fastest growing category in the total UK alcohol market, thanks in part to a recent trend towards lower alcohol serves amongst British drinkers.

“As consumers become increasingly more conscious of their alcohol intake, we are seeing huge growth in the popularity of the lower-alcohol RTD sector,” says Amanda Almond, managing director – UK and Ireland, for Bacardi Limited. “We hope the introduction of Breezer will cater to people of all ages who are looking for new and exciting flavour combinations in a convenient, easy-to-drink format.”

Breezer, which is being launched in partnership with the Tesco Group, will be available from 20 May 2019 at Tesco retail stores for a recommended retail price of £1.80. The product will be available via wholesaler through Budgens & Londis from 13 May and Booker & Premier from 27 May.

The launch of Breezer will be rolled out to all major UK retailers from November 2019.