Bar-Be-Quick teams up with AB Foods to spice up instant BBQ packs with recipe ideas

Instant BBQ packs get saucy

Instant BBQ packs get saucy

Bar-Be-Quick – the leading manufacturer and pioneer of the instant barbecue – has teamed up with AB World Foods for a campaign to bring a world of flavour to barbecuing.

Following on from the success of last year’s Levi Roots branded barbecues, the two companies have joined forces once again to make this summer’s barbecues that extra bit saucier. Joining Levi Root’s Reggae Reggae sauce on the packaging are Tabasco Brand Pepper Sauce and Blue Dragon’s Sweet Chilli Sauce.

Eye-catching images of the popular sauces, and bold ‘splatters’ of recipe ideas, give the line a fresh, limited edition look, to grab the attention of busy shoppers.

Caroline Hoare, national account manager at Bar-Be-Quick, said: “We’re thrilled to be working with AB World Foods for the second year running. It’s great to be able to inspire customers to add some variety to their barbecue occasion and depart from the British classics of burgers with ketchup. The striking packaging and brand recognition means that customers will be increasingly likely to add the product to their basket.”

Shah Khan at AB World Foods, said: “In the summer months barbecuing becomes Britain’s favourite outdoor activity. Working in unison with Bar-Be-Quick allows us to bring our range of flavoursome sauces to the barbecue audience, showcasing the different ways to bring a world of flavour to al fresco dining.”

The party size instant barbecue – made from a recyclable aluminium tray and FSC (Forest Stewardship Council) charcoal – is manufactured and warehoused in Lancashire to support UK employment and ensure availability to retailers throughout the summer months.

Bar-Be-Quick’s instant barbecues are easy to stack neatly in store, so retailers can simply position them either one on top of the other or back to back.

Bar-Be-Quick, which is owned by parent company Rectella International Ltd, developed instant barbecues to offer consumers the utmost in convenience, whilst also supporting retailers that want to cater for the entire alfresco dining needs of shoppers.