The team at Barker Shoes Ltd, a shoes, accessories and leather goods manufacturer, is celebrating after winning the E-Commerce Business of the Year award, sponsored by DHL Express, at the British Chambers of Commerce’s annual Chamber Business Awards 2019. The Chamber Business Awards, now in its 16th year, is one of the showpiece events in the business calendar, highlighting the role of business in delivering growth and prosperity for the UK and local communities.
The judges praised the firm’s online e-commerce strategy, focusing on improving customer experience and broadening the brand’s appeal. With online accounts growing to 35,000, this traditional business sees the online market as an exciting opportunity.
The company, members of Northamptonshire Chamber of Commerce, has utilised direct communication through social media channels to leverage actionable insights to drive real business benefits.
Sarah Howard, chair of the British Chambers of Commerce (BCC), said: “Barker Shoes has demonstrated a clear and creative growth strategy through e-commerce with customer needs at its core. Insightful analytic tools and an exceptional end-to-end purchasing experience has created an outstanding and seamless online customer journey.”
Nicole Morton, head of e-commerce business development at DHL Express UK, said: “Making the transition from traditional retail business to successful online retailer is no small challenge, but presents huge potential for those able and willing to seize the e-commerce opportunity. At DHL Express we’re working with many businesses to help them futureproof themselves by developing a truly omnichannel proposition, enabling these businesses to tap into the ever increasing number of customers shopping online.
“Barker Shoes has clearly been able to harness their potential, taking their 139-year heritage into the online world to great success.”