Mondelēz UK has launched Barny, a bear-shaped sponge snack, with experiential activity created by Arc London.
The experiential activity features an 8m long interactive wall inspired by the Barny TV ad, which brings bug-related facts to life. Families are invited onto the stand to discover and explore together. By holding an AR (Augmented Reality) enabled tablet over illustrated creatures such as snails, butterflies, ladybirds and ants, animations are bought to life to reveal educational facts in a fun and engaging way.
The experiential stand also includes a discovery area with activity tables themed around leaves, insects and trees.
Parents can take away free samples of the bear-shaped sponge snacks and have the opportunity to enter a competition to win a family forest holiday.
The “Discover the World of Barny” experience showcased at the Lollibop festival from 16-18 August 2013. It will appear at the Bournemouth International Air Show from 29 August to September 2013 and the Royal Berkshire Show on 21 and 22 September 2013.
Jon Holden, Barny senior brand manager, said: “Barny is our biggest UK biscuits launch since Belvita so we’ve worked hard to deliver a brand first with this innovative use of experiential. Not only does it open up through technology, it delivers a real Barny brand experience – one which is all about the discovery of something new.”
Claire Jeens, Arc client services director, said: “We’re thrilled to be activating this experience using AR. The Barny brand values form the core of our creative idea which brings Barny’s world to life in an engaging and interactive way forfamilies.”
Barny is available to buy nationally at all major retailers (subject to availability). It comes in two flavours – Chocolate and Milk.