Bathtime Buddies makes a splash at the Great British Bathtime

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Bathtime Buddies

Bathtime Buddies is celebrating a quarter of a century of bath time expertise by announcing a relaunch of its ever-popular children’s range.

The exciting launch, developed by brand-owner, H&A, will include revamped packaging and brand new products. The new designs follow consumer research by H&A which revealed the nation’s bath times are changing to suit the modern family.

Nicola McQuillan, product marketing director at H&A, says: ‘Children’s bath times have evolved significantly over the last decade and the Bathtime Buddies® range is growing and adapting too. We’ve found that children in 2018 typically have a quick, functional washing routine during the week due to the time constraints of working parents, but when the weekend arrives, it’s all hands on deck for a big, fun bath with lots of toys in the mix. We call it the Great British Bathtime and it has become one of the most important family bonding opportunities of the week, and quality time that everyone looks forward to.’

New to the range, the brightly coloured Bathtime Fun Stacking Cups (RRP £3.50) encourage imagination and creativity through splashing, pouring and stacking. Joining these, little ones can get clean as they play with Mouldable Bath Soaps (RRP £1.75), squidgeable and shapeable soaps designed to aid interactive fun.

The Bathtime Buddies® Bath & Shower Wash (RRP £2) is fantastic for families. It’s designed for convenience in a large one litre format, with an easy to use pump dispenser, and is set to become a shopping trolley staple. The wash is hypoallergenic, dermatologically tested and designed to be mild and gentle on young skin, a great option for the mid-week wash routine.

These exciting, exclusive products will join a whole host of existing Bathtime Buddies favourites, including the Alphabet Set (RRP £3). These colourful foam letters, loved by many, were the first product to be developed under the brand. The existing core range will be updated with a modern, eye-catching packaging design, which includes a fresh new colour palette, an updated logo and colourful character designs. Two new characters, Merris the Jellyfish and Alfie Shark, have been named by children through the Bathtime Buddies® Facebook community.

Nicola continues: ‘Busy families seeking ways to enhance the valuable moments spent with their children will look to products like these, from a trusted brand that they may even remember from their own childhood. The range is designed to encourage quality interactive and creative play, something that parents know is essential to their child’s development, and the affordable price point places them comfortably in impulse purchase territory.’

The revamped Bathtime Buddies range will be available from Asda, Sainsbury’s, Wilko, Waitrose and Tesco from May 2018.