BBC Good Food puts mySupermarket money-saving tool on online recipes

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Shopping comparison site, mySupermarket, has teamed up with BBC Worldwide to incorporate its innovative money-saving recipe widget on BBCGoodFood.com’s recipe pages. 

The widget is featured across over 8,000 recipes, enabling users to create a shopping list for their favourite dishes. By clicking ‘buy ingredients’, each product is individually placed into a virtual shopping basket, where users can swap and save to the cheapest like-for-like products across all the major online stores and then buy from the store of their choice.

Simon Hutson, BBC Worldwide’s svp for digital development, said: “We are always looking for new platforms on which to offer our audiences access to our recipes.

“We’re delighted to add mySupermarket to our partnerships which will enable cooks of all abilities the opportunity to select a host of BBC Good Food recipes and purchase ingredients direct from their supermarket of choice.”

James Foord, vp of business development at mySupermarket, said: “Following the successful launch in February with ivillage.co.uk and Goodfood.co.uk, we are thrilled to have BBC Worldwide on board. As an independent shopping site, our aim is to make grocery shopping as easy and as savvy as possible – and what better way than to allow consumers to buy ingredients immediately from the outstanding collection of recipes from our latest prestigious partner. The money-saving recipe widget will help thousands of food lovers and family cooks save on average 20% off their bills each time they shop.”

The signing with BBC Worldwide follows hot on the heels of the launch of mySupermarket’s ‘Savvy Buys’ tool, which tells shoppers whether the deals on offer at the top supermarkets are worth buying. 

Using its price tracking technology, mySupermarket spots when the most popular grocery items are at least 30% cheaper than they have been all year, providing the definitive benchmark for a good supermarket deal.

Foord said: “Shoppers often complain to us about feeling left in the dark about supermarket pricing around offers. Without knowing what the ‘real’ everyday price of a product is, they just don’t know whether a deal is really worth having. 

“With our knowledge of prices and promotions across all the major supermarkets we can tell consumers whether something is worth buying today, saving them at least 30% on each ‘Savvy Buy’ product, which can add up to massive savings.”