Belu, the ethical UK water brand, is delighted to announce the extension of its partnership with WaterAid, which will see the social enterprise donate at least £1m to the clean water charity by 2020. The announcement comes ahead of World Water Day, 22 March 2014, a UN global day to celebrate water.
To date, Belu has donated £555,662 to WaterAid since the initial three year partnership began in 2011, exceeding expectations and transforming the lives of 37,044 people through improving access to safe water, hygiene and sanitation in the world’s poorest countries. This exclusive partnership sees Belu donate 100% of its profits to WaterAid, with a minimum commitment of £100,000 per year.
Karen Lynch, chief executive of Belu, said: ‘We are immensely proud to be able to extend our partnership with WaterAid and donate all of our profits to help some of the world’s poorest people. Just £15 can enable one person to access a lasting supply of safe water improved hygiene and sanitation. That’s a lot of lives we’re transforming. And we were able to do so by holding sound every one of our principles. Every day, every one of our decisions is driven by doing the right thing for people and planet.’
Barbara Frost, chief executive of WaterAid, said: ‘WaterAid are thrilled to extend their partnership with Belu into 2020, and continue to work together to transform lives around the world. Every time you choose to drink Belu, you are supporting WaterAid in their vision for a world where everyone, everywhere has access to clean, safe water and toilets by 2030.’
100% carbon neutral Belu Water aims to reach this target pledge through a combination of sales and additional fundraising activity with customers such as D&D London LTD, Jamie’s Italian, Zizzi, Tragus Group, and Sainsbury’s.