Benetton Group has been ranked by Greenpeace as one of the world’s most sustainable companies, thanks to its global commitment to protecting the environment, product safety, and transparency of supply chain information. This major recognition – following the one the company received in 2013 – stands testimony to Benetton Group’s on-going and high-quality commitment towards sustainable fashion, based on a long tradition of respect for the environment and a focus on consumer safety, which have always been core values embedded in the company’s DNA. This year, in particular, Greenpeace praises the company by highlighting that “when it comes to Detox, Benetton Group has continued to show its true, trend-setting colours.”
For years, Benetton Group’s products have complied with the strictest international safety standards. It is a growing commitment that – starting from its choice of raw materials – in recent years has found expression in the progressive application of the Group’s new Dress Safely project. This represents a commitment towards transparent information for all those who choose Benetton products. It is a universal protection that starts with kids, who need greater attention, as well as a guarantee of full compliance with the highest chemical and mechanical safety standards.
Benetton Group has always applied the “precautionary principle” in its global supply chain. The company participates in Greenpeace’s Detox program in a joint effort to lead the textile industry towards the complete elimination of harmful chemical substances by 2020.
In terms of transparency, the Group is making constant progress in publishing the results of verification tests made within the supply network (the data is available in the Detox section of the – Institute of Public and Environmental Affairs platform). Benetton Group has already published information relating to approximately 50% of suppliers that use water in their production processes in China. By 2017, it will gradually expand the publication of this data to up to 80% of the global supply chain.
This new recognition by Greenpeace – in addition to reinforcing the direction and developments of Benetton Group’s sustainability programmes – is an incentive to further intensify efforts to protect both individuals and the environment, spread awareness of green values and safeguard local communities wherever the company may be operating in the world.