Benson’s Totally Fruity, the Gloucestershire-based apple juice producer, is claiming a UK first by winning Red Tractor Accreditation for its juice products.
Red Tractor accreditation is a mark of quality assurance created in 2000 to build confidence in the quality and provenance of food from farms to the shop. It shows food or drink products meet high standards of food safety, environmental protection and animal welfare. The Union Flag featured in the logo also highlights a guarantee of origin.
Bensons Totally Fruity, the UK brand that produces 100% natural fruit juice, will now use the Red Tractor logo on all Bensons Totally Fruity apple juice products, offering assurance all the apples used in their juices are sourced from Red Tractor certified British suppliers.
Bensons Totally Fruity director, Jeremy Benson, said: “This is great news for Bensons and something that we have been working towards for a while. The Red Tractor mark not only gives us another unique selling point but also the opportunity to support local suppliers. We are very excited to be the first and only apple juice producer to receive this accreditation and it covers both our juice and Chilly Billy iced lollies.”
Red Tractor CEO David Clarke said: “We are delighted Bensons Totally Fruity is getting behind Red Tractor and showing commitment to quality food and great farming by becoming certified for its apples. This is a new and exciting era for Red Tractor, extending the breadth of product offering to consumers in the drink market, with the very first Red Tractor apple juice.”