Best Buy Canada selects Mirakl Marketplace Platform to increase online revenue and enhance customer loyalty

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Best Buy Canada has selected the Mirakl Marketplace Platform to power Best Buy Canada’s online marketplace and increase its top-line revenue at BestBuy.ca. Through Mirakl’s turnkey SaaS-based marketplace solution, the company also expects to increase its online traffic acquisition, online conversion rates, average order value, order profitability and customer loyalty. Best Buy Canada plans to go live in autumn 2015.

Best Buy Canada wanted a secure solution to increase profitability for its online channel while enhancing customer satisfaction and loyalty by offering a wider range of products through third-party sellers. By selecting the Mirakl solution over a homegrown one, Best Buy Canada will now quickly and efficiently launch a proven online marketplace, without the risks and costs associated with internal development.

Marketplace will allow customers to shop for more products in more categories on BestBuy.ca. Canadian retailers will be able to use Best Buy Canada’s award-winning omni-channel infrastructure to enable return in store and reserve and pick-up capabilities. As Canada’s most-visited omni-channel retailer with hundreds of millions of annual visits to its website and stores, Best Buy is set to partner with retailers in allowing them to maintain their own distinct voice, their own brand identity and a customised, transactional storefront on BestBuy.ca.

“We’re ecstatic to partner with Mirakl and include their talented team in our growth strategy to bring our online marketplace on BestBuy.ca to Canadians this fall,” said Thierry Hay-Sabourin, vice president, e-commerce, Best Buy Canada. “Once we saw Mirakl’s Marketplace Platform, we realised this was the solution to bring us industry expertise, a faster time-to-market and the potential for greater success.”

The Mirakl solution, built by seasoned marketplace experts provides retailers with an unlimited product catalogue managed entirely by third-party sellers, enabling them to focus on customer relationships. The Mirakl platform also allows retailers to:

  • Optimise inventory management so they can focus on high-selling and high-margin products while leaving the “long tail” opportunities to third-party sellers
  • Test new products without associated inventory risks
  • Increase profits through a commissions-based model with third-party sellers

“We are thrilled Best Buy Canada has selected the Mirakl platform to power its first-ever online marketplace,” said Kamal Kirpalani, vice president and general manager, Americas, Mirakl. “Our platform will give Best Buy Canada a comprehensive and flexible marketplace solution to provide its customers with a broader product offering without the worry of inventory or logistic constraints.”