BFree, a market leading gluten free brand, has announced that its Soft White Sandwich Loaf, Brown Seeded Sandwich Loaf, Brown Seeded Rolls and Soft White Rolls are to be suitable for vegans, making the entire range vegan friendly from mid-November as it removes egg from its product range. The move will see the brand become the only vegan-friendly gluten free bakery brand within the UK market, the company claims.
With many people now following a vegan diet either through food intolerances or due to a healthy lifestyle, the move to go vegan friendly means the brand becomes suitable for everyone and cements the brands credentials within the category. The popular Irish brand said it has spent months trialling recipes to ensure its products still retain the same great taste and texture as one would expect from bread products.
Since the company started in 2011, it has seen a significant growth in the market and has recently reported turnover has increased by 300% in the last year, as well as now being recognised as the leading fresh gluten free bread brand in Ireland. With Tesco announcing the move to stock BFree Brown and White Loaves, Brown and White Rolls and both the Plain and Multiseed Bagels in all its Express stores, it is clear the demand for good quality free from products has never been higher, BFree said.
In addition to becoming vegan friendly, the company has just announced its international expansion has grown further as it launches its popular Multigrain Wraps into the Coop retail chain in Sweden this October and will be increasing distribution across Australia, to 900 Woolworths stores and further more launching the Wraps into New Zealand. The Multigrain Wraps have proved extremely popular in the UK and the move to Sweden and New Zealand firms up the brands strength as market leaders in the category, said BFree.
Alex Murphy, general manger at BFree, said: “We are so pleased with how we have progressed as a company in the last year. The move to vegan comes after we noticed a gap in the market, whilst other brands were free from gluten; they were not suitable for everyone. We wanted to create great tasting products that literally anyone can enjoy. It is fantastic that we have been stocked in Tesco Express and the success we have had internationally, as it shows there is a clear consumer demand for free-from products which continues to soar.”
The BFree vegan friendly range will now include Soft White Sandwich Loaf, Brown Seeded Sandwich Loaf, Brown Seeded Rolls and Soft White Rolls and be available from Asda and Tesco Express stores nationwide from mid- November with a RRP of £2.20 – £2.80