Biotiful Dairy (www.biotifuldairy.com), the UK’s number one kefir brand[, has launched Kefir Quark with Compote in three indulgent variants – Kefir Quark with Strawberry & Rhubarb Compote, Kefir Quark with Raspberry Compote and Kefir Quark with Black Cherry Compote into Sainsbury’s and Whole Foods Market(160g, RRP £1.50).
The brand also unveiled its new evolved packaging alongside the launch of the NPD, which has been designed to highlight its great taste, bring to life kefir’s origins in the Caucasus mountains and hero the multiple benefits of Kefir and Kefir Quark.
The innovative NPD combines Kefir and Quark cultures to create a highly nutritious dairy snack togetherwith a fruity indulgenttwist to offer an upgraded dairy experience to a mainstream audience.
The Kefir Quark with Compote range is designed to help consumers upgrade from sugar-laden yoghurt to a more functional, all-natural fruit compote with no added sugar. With a thick, creamy texture similar to yoghurt it is richer in live cultures (Biotiful Kefir Quark has over 40 strains of gut-friendly beneficial bacteria whereas conventional yoghurt only has a couple) and higher in protein (17g), the gut-friendly Kefir Quark with Compote range is just 116 calories per pot.
Natasha Bowes, founder of Biotiful Dairy, says: “Our new Kefir Quark with Compote is the latest step towards our wider mission of transforming dairy. From our own research, we know consumers want nutrition from their dairy without compromising on taste – as with all our products, this range offers just that.
“The indulgent fruit compotes alongside our unique combination of Kefir and Quark, delivers a tasty and creamy gut-friendly snack or on-the-go breakfast, all with no sugar added. We hope it encourages consumers to upgrade their everyday dairy purchases and enables them to consume delicious, more nutritious, functional foods daily.”
Also introduced with the launch is the upgraded look of the brand, which highlights its deliciousness, its origins in the Caucasus mountains and the multiple benefits of Kefir and Kefir Quark to make it clearer to consumers as to why they should be upgrading their dairy to one that is high in protein and gut friendly cultures, with no added sugar.
Kefir Quark with Strawberry & Rhubarb Compote, Kefir Quark with Raspberry Compote and Kefir Quark with Black Cherry Compote (RRP £1.50, 160g each) is available in Sainsbury’s and Whole Foods nationwide from mid-April 2019.