To celebrate the launch of the new Stir Your Senses range, which hit shelves in February of this year, Birds Eye has released the world’s most stirring speech – a mash up of the greatest political lines and sound bites reframed to encourage Brits to discover stir-cooking.
Performed by political satirist and impressionist Rory Bremner, the culinary political monologue takes cues from famous speeches from politicians and Prime Ministers past and present, including Tony Blair and Sir Winston Churchill, as well as 35th President of the United States, John F. Kennedy.
Birds Eye UK marketing director, Steve Chantry, said: “Since this Election is a ‘time for change’ we wanted to create a stir – so what better way than to reframe some of the most compelling political speeches of all time to rouse the nation to discover stir cooking and revolutionise their dinner.”
Of the speech created for Birds Eye, Bremner said: “We’ve not had many stirring speeches in this election but we have seen a lot of politicians in kitchens. This campaign plays off both by linking the speeches that stirred the nation’s senses with the mouths of our current leaders. Go back to your constituencies and prepare for supper!”
Birds Eye is investing £2.5m into the launch of Stir Your Senses. Supported with a TV spend featuring Tagliatelle con Porcini, a sampling campaign, PR, digital and in-store advertising are also being undertaken to promote the new range.
As Brits prepare for the polling stations, leading frozen food brand Birds Eye also conducted research into the greatest speechmaker of the last 100 years, asking 1,000 people to name the political speeches and public speakers that they believe have caused a stir and changed history. The findings revealed that Martin Luther King Jr. and his immortal words ‘I have a dream’, are viewed as the most stirring speech of the last century, followed by Sir Winston Churchill in second place and Nelson Mandela in third.