BisBas, a new family-run company founded by two Arabian sisters in law, has launched a Middle Eastern cooking sauce range.
Based in Tunbridge Wells, BisBas was created after two sisters in laws Muna and Muna decided to share their love of Middle Eastern cooking. Their traditional family recipes led them to create their authentic and aromatic range of sauces, which is now available in Harrods and independent retailers.
The BisBas sauces come in three varieties:
- Fozia, a sweet tomato and coriander Arabian cooking sauce, which contains black onion seeds and green chillies, a sweet and tasty sauce full of flavour
- Safia, an aromatic tomato based sauce with flavours of garlic and herbs with a fresh, mellow and rich taste
- Saba, which is a spinach and coriander sauce which has a very unique fragrant and fresh flavour
All three sauces come in 350g jars with a RSP of £3.50. All of the BisBas sauces are claimed to contain authentic Middle Eastern spices and flavours that have been used for thousands of years. All the products are also nut free, wheat free, gluten free, suitable for vegans and coeliacs and their sauces have no artificial colours or flavours so they cater for diverse range of dietary needs.
Muna Khorsheed, marketing director at BisBas, said: “As children growing up in Aden, our homes were often infused with the wonderful, deep aromas of exotic herbs and spices being slowly cooked. We have always associated food and cooking with family and friends sharing happy meal times together. In our families’ recipes were always passed through the generations and we felt that we had to share our passion and our secret sauce blends with the rest of the nation.
“We have received fantastic feedback on their taste from our independent retailers and we are very happy to have landed Harrods as one of our stockists too. The sauces are incredibly versatile they can be used as a marinade for meat, fish and vegetables or as cooking sauce or even as dip. We wanted to ensure that the sauces would be enjoyed by the fussiest of palates that is why they are mild, flavoursome and also suitable for a number of dietary requirements.”
According toKey Notes, the ethnic cooking sauce and seasoning market is worth more than £700m in UK with more than 3% year on year growth rate, which will reach £816m 2016. Kantar also suggests that 94% of UK households buy cooking sauces during the year.
The BisBas range of sauces have a strong influence from Aden, a sea port city and also a trade route where many spices and commodities from across the Middle East were traded. The BisBas sauces have been heavily influenced by a mixture of these flavours that were traded such as chilli, pepper and garlic. Traditionally Middle Eastern cooking revolves around family gatherings where meat, fish and vegetables are cooked in a variety of aromatic and flavoursome sauces and served with flat bread and rice. Meal times in Middle Eastern cooking are seen as a celebratory affair where several generations of family gather to feast on a number of fragrant and tasty dishes.
The BisBas sauces are available in Harrods and selected independent retailers. BisBas are also embarking upon an extensive marketing and PR campaign to increase the awareness of the products and the brand.