Blackhawk Network launches instant eGifts rewards for Tesco For Business


Tesco For Business has launched several eGifts in response to recent demand for a wider range of priced and themed instant incentives.

The new eGifts can be bought in bulk by companies wanting to reward or incentivise employees and existing customers, or attract new ones.

The denominations of the new eGifts start from as little as £2 (for a sandwich), £3 (for a meal deal) or £10 (for dine in for two – Tesco Finest); ideal for businesses that want to offer rewards and incentives little and often, those that are on a low budget – or perhaps those looking to top up employee subsistence.

The eGifts can be themed to suit specific calendar or business dates. For Q4 2019, there is a £50 Christmas dinner eGift, which has been created for businesses to give employees a seasonal gift – while maximising the UK’s trivial benefit tax exemption.

The eGifts are distributed using the Blackhawk proprietary ‘CashStar’ B2B platform which are then valid for use in any Tesco store nationwide. Some exclusions apply. Please see terms and conditions below.

Chris Ford, director of sales, Blackhawk Network, says: “Digital and instant rewards are growing in popularity.  The low price point sandwich and meal deal eGift make great solutions for customer and employee incentives and rewards.  We’re seeing some real interest around companies looking to surprise and delight their customers or looking to change behaviour.  These eGifts can be emailed instantly and redeemed the same day.”

Ban Mahsoub, head of gift cards, Tesco Bank, said: “We’re delighted to announce the new eGifts that have been developed in partnership with Blackhawk Network. Demand for digital and instant gifting is increasing and our new eGift solution will support that growing market; we anticipate they will have high appeal to our Tesco for Business customers.”

Tesco was one of the first UK supermarkets to launch a digital gift card service in 2015, providing corporate customers with the opportunity to buy eGift cards in any volume, for a variety of purposes, including employee reward, customer loyalty and marketing programmes.