Booths lists honey spring water from North West food entrepreneurs Just Bee

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Northern retailer Booths has launched Just Bee, a Spring Water infused with fruits and a single drop of honey, into 15 stores.

Just Bee was launched in 2015 by friends Joe Harper and Andy Sugden, who were inspired to turn their love of bees into a business, whilst sitting in Joe’s dad’s back garden, surrounded by the family bees buzzing in their hives. Honey runs in Joe’s family.

After perfecting their recipe using Joe’s dad’s honey, the entrepreneurial pair were able to leave their desk jobs and launch Just Bee. The range of three spring water drinks use honey as a natural sweetener and contain no artificial sweeteners or refined sugars.

Booths drinks buyer Pete Newton said: “The Just Bee range is refreshing, hydrating, and very low in sugar, and we’re confident our Booths shoppers will enjoy them.  10% of the Just Bee profits are also donated to British bee charities which is fantastic.”

Joe Harper said: “As a family of beekeepers from Lancashire, we are absolutely delighted that we are now working with Booths. It’s been one of our goals to be stocked there, and we will be running a series of sampling sessions in November and January for anyone yet to try Just Bee.”