Boots UK has partnered with IRI to develop and operate a range of world-class customer insight tools for its product brands.
The partnership brings together a wide range of data and insight on health and beauty consumer behaviour with IRI, a market leader in developing consumer insight platforms, and aims in driving a better overall customer experience. The partnership will also result in improved quality of market, customer and loyalty insight for Boots suppliers, who will have access to the same tools and data.
IRI is a leading provider of big data, predictive analytics and forward-looking insight that help FMCG, OTC health care, retailers and media companies to grow. The company has more than 5,000 clients globally.
Ken Murphy, Executive Vice President of Walgreens Boots Alliance and Chief Commercial Officer and President of Global Brands, commented: “I am very pleased that we are able to announce our new partnership with IRI. Joining forces with a global leader in big data and analytics will allow us to know more about our customers and, more importantly, improve their experience when shopping our product brands. At the same time, we will give our suppliers a powerful range of tools and platforms that will significantly improve their market knowledge and result in better and faster decision making. Together, we will have a more holistic view of our customers and be able to better anticipate and cover their current and future needs.”
“We are proud to expand our relationship with Boots as we set out to create the most in-depth understanding of the health and beauty customer in the UK,” said Andrew Appel, president and chief executive officer for IRI. “Through our partnership, Boots and its suppliers will be able to deliver increased value to customers by leveraging customized category management tools and more precise and relevant market insight.”