Boxing Day packs a powerful punch as shoppers hurry to the sales, Ipsos data shows

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The latest footfall figures to be released by Ipsos Retail Performance show that Boxing Day was 1.1% busier like-for-like than last year. Compared to the previous week, the last Thursday before Christmas, the Retail Traffic Index was also up, by 3.6%.

“The Sales have certainly got off to a flying start,” said Tim Denison, director of retail intelligence at Ipsos Retail Performance. “The fact that so many more retailers now re-open their  doors on the 26th rather than 27th or later, makes the draw of getting up early on Boxing Day to go bargain-hunting that much more compelling and worthwhile. Retailers will be well satisfied with seeing like-for-like growth in footfall on the high street, particularly in light of the launch of some online Sales on Christmas Eve, threatening to cannibalise store traffic.

“Notwithstanding the success of yesterday, we still expect today to be the busiest day of the Sales, some 20% busier than Boxing Day.  After a day of digesting turkey and trimmings, the temptation of hitting the shops to replace off-the-mark presents with alternatives at eye-candy prices and to top off the trip with some unexpected bargains to boot will prove compelling.”

The next Retail Traffic Index press release is scheduled for Monday 30 December, when Ipsos Retail Performance will release Christmas week results as well as the full footfall figures for the month of December.