Bright Spirits, a new, innovative spirits company with an enlightened attitude to flavour, has launched its first range of award-winning gins: Pips, Peels and Roots to both the UK’s off and on-trade.
Bright Spirits create 100% natural flavour purely through the natural ingredients used in their distilling process – no added syrups, additives or short cuts. The result is three stunning gins squeezed full of real flavour:
- Pips Gin is distilled with strawberries, raspberries and blueberries, creating a naturally sweet and tangy gin full of fruity goodness.
- Peels Gin is distilled with fresh Amalfi lemon, crushed Key lime and yuzu citrus, creating a refreshing zesty gin with a citrus kick.
- Roots Gin is distilled with ginger, grains of paradise and angelica root creating an adventurous gin with a sweet and spicy flavour.
The range of contemporary gins has been developed as an answer to the growing demand of consumers looking for a natural alternative to the flavoured gins currently flooding the UK market.
Bright Spirits Gins offer consumers the chance to experience new and exciting tastes, with the confidence and satisfaction that they are drinking an authentic spirit created using natural ingredients and an honest and transparent process.
Iain McClune, managing firector of Bright Spirits, comments: “The inspiration for Bright Spirits came to me many years ago, whilst I was stocking a drink retailer’s shelves. I noticed that of all the new gin and spirits being released every week, there were none that put natural flavours first.
“From this seed of an idea grew the Bright Spirits team and our first range of unique gins with real flavours at the heart of every recipe. Our rule is: if it isn’t natural, it’s not going in.”
Produced with passion and care at its single bespoke 250 litre copper pot still in London, the products are already winning awards with Silver and Bronze medals at the International Wine and Spirits Competition in 2019.
“Our long-term vision is to launch a range of spirits, each one honestly crafted and with a focus on flavour. We are already very excited about the next product, which is currently in development,” Iain added.
Pips, Peels and Roots (20cl and 70cl) are available to both the UK off and on-trade directly or via UK distributors Matthew Clark and Huffman’s Ltd, with further distributors lined up to come on board.
Trade customers will also benefit from a range of POS items and digital assets to support their sales and provide a strong visual presence of the product. Bright Spirits will also be supporting the launch through promotion on their social media channels and planned brand sponsorship.
Bright Spirits Gins are currently available via online retailers (e.g. Master of Malt, 31DOVER and Royal Mile Whiskies) and in-store at a growing number of specialist outlets across the U.K. A full list of stockists can be found at www.bright-spirits.com.
Pips, Peels and Roots have an RRP of £36.95 and 40% ABV per 70cl bottle.