British fashion brand, Joules, opens store at Centre:mk, Milton Keynes

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British-born international lifestyle brand Joules, has opened a 4,578sq ft store within Centre:mk’s premium quarter on Sunset Walk, Milton Keynes. Centre:mk is the region’s dominant retail and leisure destination, and is jointly owned by Hermes Investment Management and AustralianSuper. Hermes Investment Management is focused on delivering superior, sustainable, risk adjusted returns to its clients – responsibly.

Established in Market Harborough in 1989 by founder Tom Joule, Joules is a unique and stylish lifestyle brand known for its carefully designed, high-quality products characterised by print and colour. Joules has 99 stores across the UK alongside a growing international presence and features a full range of Womenswear, Menswear, Little Joule and Baby Joule Childrenswear, Eyewear and Home and Outdoors products available across retail, online, catalogue, wholesale and licensing channels.

Ed Sellick, asset manager at Hermes Investment Management, said: “The opening of Joules on Sunset Walk is great news for Centre:mk and adds to our extensive fashion offer at the centre.  The popular British brand is a prime example of our appeal to a varied consumer base including families, which is particularly important for our regional catchment and is in line with our long term strategy for Centre:mk.”

Joules founder Tom Joule, said: “We were looking for a stand-out location within the Milton Keynes area and Centre:mk offered the perfect environment for our brand. We’re really looking forward to bringing our brand’s unique personality to shoppers in Milton Keynes!”

Joules is the most recent fashion lifestyle brand to join regional flagships such as Cath Kidston, The White Company, Jigsaw and an upcoming store for Hobbs.