British pushchair brand, iCandy, expands into Mothercare

iCandy: Mothercare listing

iCandy: Mothercare listing

British luxury pushchair brand, iCandy is stepping up its expansion and will be available in 42 Mothercare stores across the UK from March 2014. Following high customer demand and stunning growth, iCandy World has expanded into the nursery retailer giant.

With a flourishing spring 2014 collection, Mothercare has handpicked a variety of iCandy products especially for its customers. Creating the perfect retail partnership as both great British businesses collectively hold 133 years of nursery knowledge and expertise; Mothercare customers will now have the chance to see the highly sought-after iCandy pushchairs for themselves with the great customer service Mothercare provide.

iCandy said it takes the time to regularly listen and develop through consumer feedback and in a recent iCandy survey, 68% of people voted “yes” for iCandy to sell through larger stores such as Mothercare. This move is a significant milestone within iCandy’s 2014 strategy and the company expects further launches to follow.

The 80-year-old family run business, has evolved significantly and today iCandy is now a leading luxury pushchair brand.

Martin Boyle, managing director of iCandy, said: “Everything we do is highly personal. And it’s why we have chosen to work with Mothercare, to sell our products through skilled retailers who share our passion to connect with parents in an authentic way, and essentially ensure they get the ultimate pushchair for their baby. ”

Mary Love, global product director of Mothercare, said: “We are delighted to be working with luxury pushchair brand, iCandy. We know our customers want a wide range of products to choose from and iCandy’s innovative and stylish pushchairs are a welcome addition to our stores.”